July 10, 2012

Presenting our video about 'Tarof'!

This is a short video describing the concept of Tarof, the Persian form of etiquette, to people who may not be familiar with it.
March 31, 2011

'Tarof' on This American Life

One of the most important traditions in Iranian culture is the tradition of ‘Tarof.’ Tarof can be described as a specific form of Iranian etiquette or politeness, and comes with a very specific set of rules of how to interact with other people. Sometimes it can be extremely frustrating and seem disingenuous, but at other times, it provides a nice framework of how to interact with other people in an extremely polite and respectful way. A good example of tarof is that when you visit someone’s house, they must offer you something to eat or drink. Even if you are extremely thirsty or hungry, you must refuse the offer. They in turn must keep reinstating the offer, and indeed bring you food and drink, even if they are not prepared to give it to you.